Usual answer
Hire more engineers
Every small fix still waits in the same queue.
The Actual Answer
CS manager
Knows why customers churn and what would save the account.
The Vertical Builder Program
Increase Your ARR Per Employee
By turning the people you already have into builders of their own AI tools.
Book a call with Stav →30 minutes. We'll figure out where it fits.
01 / The Shift
Writing code was never the hard part.
The hard part is knowing what to build and describing it clearly enough that an AI can help build it.
Why the usual answers fail
Usual answer
Buy more AI tools
Generic software misses your process and edge cases.
The Actual Answer
Analyst
Knows where the hours disappear and what needs to be automated.
Usual answer
Run more AI training
People learn prompts, but nothing ships into the workflow.
The Actual Answer
Recruiter
Knows which channels waste time and where the handoffs break.
Your people already know what needs to exist.Now they get the builder sense and environment to bridge the gap and build the solution.
This isn't an AI initiative. It's a people initiative. AI is just where it starts.
02 / The Reframe
Turn every non-R&D role into a Vertical Builder.
Definition
A Vertical Builder is a domain expert who can turn repeatable work into AI-powered tools without depending on R&D.
They automate their low value tasks, so they can focus on doing the things only they can do.
Multiply, don't hire.
03 / The Program
One department becomes the proof.
You pick one department and I take eight to twelve of your people through it.
1
Discovery and setup
We map how work gets done, set up a safe build space with R&D, and tie it to the business metrics your leadership already cares about.
2
The cohort
4 workshop days that mix teaching and building. Everyone works from their own real workflows.
3
Demo Day
Everyone shows a working tool to your leadership.
Each person ships their first working tool in the first week. Then they improve it and build more.
You only pay if it works.If 80% of the cohort does not ship real tools, you do not pay until they do.
Builder Sense
The cohort teaches a skill, not a tool. What is worth building, how to build it, and how to judge if it is good.
Self-measuring tools
Every tool reports its own results: hours saved, usage, and whether the metric moved. ROI becomes a number, not a slide.
04 / Safe By Design
Remove the barriers.
Keep the control.
We build the harness with your R&D that lets non-technical teams ship useful tools, while giving R&D more control over company AI use than they ever had before.
No setup drag
People get the context, access, and hosting they need to start building.
Real guardrails
Every build happens inside a space R&D sets up and owns.
Automatic checks
Security checks run on every change before anything reaches production.
More control
R&D can see what is being built, set the rules, and shut off access anytime.
05 / I'm The Proof
I'm not an engineer either.
I have spent the last 3 years building AI products at VC-backed startups. Not as an engineer. As a builder with no coding background.
Your people already know the hard part, which is their actual work, and the building is the part I can teach.
in revenue influenced by tools I built with no engineering support
of hours saved a year, in production, not in a demo
Vertical Builders trained and mentored
06 / Start Small
Start with one team.
You don't have to bet the company. You start with one department.
When it works, you do it again with the next team, and the one after that.
Let's Talk
If any of this sounds relevant, let's talk.
Grab 30 minutes with me and we'll figure out exactly where it fits.
Book a call with Stav →Stav CharkhamVertical Builder Consultant