The Vertical Builder Program

AI is a tool,
not a strategy.
Multiplying
your people is.

Turning your domain experts into the people who solve the problems they already understand best. I call it the Vertical Builder Program.

Book a call with Stav →30 minutes · figure out where it fits
For your business
Increase ARR / Employee
For your team
Empower Your Team
In every role
Push Business Impact
01
what changed

Writing code stopped being the hard part.

The hard part now is understanding the domain well enough to know what to build, and specifying it clearly enough that an AI can build it for you.

That knowledge doesn't sit in R&D. It sits with the CS manager who knows exactly why deals churn, the recruiter who knows which sourcing channel wastes everyone's time, the analyst who knows where the hours disappear.

Most companies reach for the same three answers.

✕
Hire more engineers

Expensive, still a bottleneck.

✕
Buy AI tools

Generic, zero context about your company, irrelevant in a quarter.

✕
Run AI training

Teaches syntax, nothing ships, nothing moves.

All three give you motion.
None of them gives you multiplication.

This isn't an AI project. It's a people project. AI is just where it starts.

02
the role

What's a Vertical Builder?

Definition

A domain expert who builds their own AI-powered tools for their own work, without depending on R&D.

Not a developer, not an AI enthusiast. A CS manager, a recruiter, a marketer, an analyst.

How the time splits
20%
80%
Building toolsturning repeatable work into toolsTheir real workonly they can do
They don't replace themselves.
They multiply themselves.
03
how it works

Four things make it actually work.

01 · THE SKILLSET

Builder Sense

The real skills I teach. Seeing your work as a system instead of a pile of random tasks, spotting which flows are worth automating, picking the right tool for each one, building it, communicating effectively with AI, engineering context, and evaluating the results. Tools go obsolete every few months. Builder Sense is the thing your people keep.

02 · BUSINESS KPI

One number per role

Before anything ships, every role commits to a single business metric tied to your business goals. Not "AI adoption rate," not "tools deployed." The number your board already asks about.

03 · REMOVING BARRIERS

The builder environment

A secure environment your R&D controls, where a non-technical person gets everything they need in seconds: the right context loaded, access only to the data they're allowed to touch, automatic security checks on every change, hosting, all of it. R&D keeps the keys and can pull access anytime.

04 · PROOF

Every tool measures itself

Each tool a builder ships reports its own results: hours saved, whether the metric moved, whether people actually use it. So ROI isn't a slide. It's a number you read off a dashboard.

04
the program

It runs in three stages.

1
~ 3 weeks

Discovery & setup

We lock the metric for each role, build the environment together with your R&D, and prove it works by shipping a real tool through it.

2
4 days + demo

The cohort

8 to 12 people from one department. 4 full workshop days that are part teaching, part building together. Everyone ships a real tool.

◆ DEMO DAY FOR LEADERSHIP
3
ongoing

Ongoing support

Mentorship, group builds, leadership advisory, and product work on the builder environment to turn one cohort into a culture instead of a one-off.

05
why me

I'm the proof of concept.

I've worked as an AI Builder at a VC-backed startup for the past 3 years. Not as an engineer. As a builder with no coding background, shipping things that run in production.

$2M+
in revenue influenced by tools I built with no engineering support
100s
of hours saved a year, in production, not in a demo
40+
Vertical Builders trained and mentored
Let's talk

If any of this sounds relevant, let's talk.

Grab 30 minutes with me and we'll figure out exactly where it fits.

Book a call with Stav →
Stav CharkhamVertical Builder Consultant